Cover of: Media Management | Sherman

Media Management

Case Studies
  • 161 Pages
  • 1.34 MB
  • English
Mcgraw-Hill College
Language teaching & learning material & coursework, Media studies, Publishing industry, Mass Media, Language Arts & Disciplines, Language, Journ
The Physical Object
ID Numbers
Open LibraryOL9258114M
ISBN 100072411783
ISBN 139780072411782

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How do organizations manage social media effectively. Every organization wants to implement social mediaCited by: Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises.

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Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.

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Whether you are looking for strategic planning or project management books, this is the place to look. Reviews "Media Management Matters is a welcome addition to the Media Management and Economics field. Moving beyond a pure academic discussion, the contributors examine the numerous challenges and opportunities that exist in both practice and Routledge.

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The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these.

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital opalsdz.comng on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies.

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The multi-disciplinary perspective of the book is its major differentiator in relation to other textbooks related to social media in management. The book constitutes a very useful reading for researchers-academics, students, professionals and policy makers involved and interested in social media management.” (Marianna Sigala, Information Brand: Springer International Publishing.

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At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive.

Media management manual: a handbook for television and radio practitioners in countries-in-transition. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner.

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There also is a link to the book's new blog site. This site will be maintained by the author as a companion to the printed book, with updated news developments in media management, a collection of case studies not found in the book and other related information. is a rapid access, point-of-care medical reference for primary care and emergency clinicians. Started inthis collection now contains interlinked topic pages divided into a tree of 31 specialty books and chapters.

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Its chapters cover—in a jargonless, non-technical way—the major management functions. Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance.

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