Icons of the American marketplace

consumer brand excellence
  • 504 Pages
  • 2.19 MB
  • English

American Benchmark Press , New York, N.Y
Brand name products -- United S
LC ClassificationsHD69.B7 I36 2007
The Physical Object
Paginationxix, 504 p. :
ID Numbers
Open LibraryOL17236237M
ISBN 100307383458
ISBN 139780307383457
LC Control Number2007002625

This newest offering from the Greenwood Icons series considers American comic-book characters, creators, and culture. In addition to the series definition of what constitutes an icon (an individual who challenges the status quo, has influenced millions of people, and has had a lasting impact on American popular culture), the editors further limited choices to characters who Price: $ American Icon is a story of leadership that offers valuable lessons for organizations of all sizes.” —Lee Iacocca “Bryce G.

Hoffman’s American Icon brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally.

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American Icon: Alan Mulally and the Fight to Save Ford Motor Company is a book written by Bryce G. Hoffman about the turnaround of Ford Motor Company under the leadership of CEO Alan book offers a brief history of the automaker and explores the problems that pushed it to the brink of bankruptcy inand then chronicles Mulally's transformation of Author: Bryce G.

Hoffman. This book explores how the heroes and villains of popular comic books—and the creators of these icons of our culture—reflect the American experience out of which they sprang, and how they have achieved relevance by adapting to, and perhaps influencing, the.

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“ Shoe Dog is a great American story about luck, grit, know-how, and the magic alchemy of a handful of eccentric characters who came together to build Nike. That it happened at all is a miracle, because as I learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it.

This is Phil Knight, one on /5(29). Lloyd-Sgambati declared the fair’s theme this year is icons. She noted three recent releases — T.R. Simon’s Zora and Me: The Cursed Ground, a fictionalized account of Zora Neale Hurston as a child; Lesa Cline-Ransome’s Finding Langston, a midth-century tale of a boy named Langston who comes across Langston Hughes’ poetry in a Chicago library; and Tonya.

Dead Girls: Essays on Surviving an American Obsession is a collection of essays interrogating the outsize place of murdered women in American stories. So many TV dramas begin with the body of a dead girl, and eager fans devour piles of true crime books, podcasts, and TV shows.

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We provide retail, wholesale and club pricing to customers all over North America. Advertising Age's list of the Top 10 ad icons of the 20th century recognizes those images that have had the most powerful resonance in the marketplace.

The criteria include effectiveness. Besides, a preoccupation with size and weight, particularly an American preoccupation with size and weight, is, as Mr.

King insists, central to ''The Stand.'' As it is linked with images of the land, of the spaciousness and diversity and opportunity of the nation, this is.

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